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Who We Are

It Is The End MENA is an interaction design and software development company based in Abu Dhabi. With over 20 years of experience in the sports industry and interaction design, we provide bespoke solutions for sports and e-sports technology. Our team is comprised of experts in the field who specialize in offering TV graphics, virtual productions, virtual studio, and augmented reality graphics.

Our mission is to create innovative solutions that enhance the viewer's experience of sports and e-sports. We believe in transparency and accessibility, and strive to make our technology available to everyone. At It Is The End MENA, we value innovation and are always looking for ways to improve our products.

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Our Mission

Our mission is to provide sports and e-sports fans with the most immersive experience possible. We achieve this by utilizing cutting-edge technology and innovative design solutions.

We believe that innovation is essential to our success. To achieve this, we constantly research and develop new products and features that enhance the viewing experience.

Core Values


We are committed to innovation in everything we do. We believe in pushing the boundaries of what is possible and creating new technologies that enhance the viewer's experience.


We believe in transparency and honesty in all our business dealings. We are committed to building trust with our clients and customers by being open, honest, and straightforward.


We believe in making our technology accessible to everyone. We strive to create products that are easy to use and understand, and that can be enjoyed by all sports and e-sports fans.

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